Designing memorable tourism destinations that connect people and place
With tourism being one of Australia’s most important and most competitive industries, resorts, hotels, and local governments need to become more innovative, sustainable, and efficient, to minimise the impact on the surrounding environment and enhance guest experience.
Since our founding project, the multi-award-winning
Kingfisher Bay Resort
which pioneered eco-tourism with its groundbreaking sustainability initiatives, GB-A has been at the forefront of designing beautiful, engaging, and unique tourism destinations. For over 35 years we have continued to push the boundaries of design, creating spaces that inspire, delight, and leave a lasting memory.
Guest-centred design for better tourism destinations
At GB‑A, we design tourism environments that are immersive, sustainable, and experience-driven. Our approach balances guest expectations with environmental responsibility, creating destinations that perform operationally while enhancing visitor experience. Whether it’s an ecotourism resort, cultural attraction, or leisure precinct, we create places that inspire exploration, connection, and lasting memories.
Drawing on decades of experience, global precedents, and collaboration with operators, we translate insights into high-performing, people-focused environments. We do this by:
Placemaking and Storytelling
A project takes on new life when placemaking and storytelling combine into physical form. We create memorable, engaging destinations through theming, materiality, and a strong connection to place.
Designing within Protected Environments
Working within sensitive natural and cultural settings requires careful consideration. Our designs respect ecology and heritage while supporting sustainable, low-impact visitor experiences.
Increasing Site Biodiversity
We aim to leave every site better than we found it. Our landscapes enhance biodiversity, strengthen ecosystems, and create healthier environments for both people and nature.
Creating Seamless Guest Experiences
Great tourism destinations feel intuitive and effortless to navigate. We design connected environments that create smooth guest journeys and cohesive experiences across every touchpoint.
Designing for Playful Discovery
Playful, interactive environments enrich the tourism experience. We design inclusive spaces that encourage exploration, creativity, and enjoyment for visitors of all ages.
Restoring Places of Cultural Significance
Heritage and culture add depth and authenticity to tourism destinations. We adapt and restore significant places, preserving their character while improving performance and flexibility.
An integrated approach to tourism design
At GB-A, we take an integrated approach to designing tourism destinations, combining
architecture,
landscape architecture, and
interior design.
This collaboration ensures seamless transitions between indoor and outdoor spaces, enhancing the guest experience at every touchpoint. From the layout of a resort to the design of a discovery centre, every element works together to create a unified and memorable destination.
Want to design a much-loved tourism destination?
Let GB-A help you create a tourism destination that delights guests and protects the environment. With over 35 years of experience and a commitment to excellence, we deliver tourism destinations that capture the hearts of guests and have real benefits to your bottom line.
Contact us today on (07) 3870 9700 (Brisbane) or (03) 8547 5000 (Melbourne) to find out how we Generate Better design outcomes.